Understanding Account & Ad Spend Limits in GoMarble AI

To ensure fair performance for all users, GoMarble AI plans include limits on the number of accounts you can connect and the total ad spend that can be analyzed. This guide explains how these two types of limits work.

Written By GoMarble

Last updated 5 months ago

Understanding Account Limits

The term "Account" refers to a specific entity on a data platform. These limits define how many unique data sources you can connect and analyze.

Platforms Subject to Limits:

  • Meta Ads: Each business advertising account in Meta Business Manager is counted as one account. This covers both Facebook and Instagram ads.

  • Google Ads: Each individual Google Ads account with its own unique customer ID is counted as one account.

  • LinkedIn Ads: Each individual Google Ads account with its own unique customer ID is counted as one account.

Platforms with Unlimited Connections:

  • Snowflake: You can connect an unlimited number of accounts on any plan.

  • Shopify: You can connect an unlimited number of stores on any plan.

  • Google Analytics: You can connect an unlimited number of GA4 properties on any plan.

Understanding the Combined Ad Spend Limit

The combined ad spend limit is the maximum total advertising expenditure from your Meta Ads and Google Ads accounts over the last 30 days that can be analyzed by the platform.

Example Calculation:

  • Meta Ads spend (last 30 days): $50,000

  • Google Ads spend (last 30 days): $100,000

  • LinkedIn Ads spend (last 30 days): $100,000

  • Total Combined Ad Spend: $250,000

Important Notes:

  • Only spending on Ad Platforms: Meta Ads, Google Ads, LinkedIn Ads contributes to the ad spend limit.

  • Revenue from Shopify sales does not count.

  • Data from Google Analytics and Snowflake does not count toward this limit.