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Plans and Billing

Your GoMarble plan is changing: what it means for you

Written By GoMarble

Last updated About 3 hours ago

In July we launched new GoMarble plans built around one thing we heard from almost every customer: every team needs a different mix of ad accounts, seats and AI credits. Our old plans bundled all of it together, so you could pay for things you didn't use and still run out of the things you did. The new plans let you pay for what your team uses, and on most of them you can add seats or ad accounts without moving to a bigger plan.

GoMarble has also changed a lot over the past year. Your agents now run on the most capable AI models available, and your dashboards stay fast because we store and sync your ad data instead of pulling it live each time. Both add to what it costs us to run GoMarble: serving each plan now costs us 1.5 to 2 times what it did when we set the old prices.

That's why prices are going up. When your plan moves to the new pricing, most teams will pay 30 to 50% more than they do today.

We know Q4 is the busiest stretch of your year. So for the rest of Q4, your price stays exactly where it is: every team that moves gets a one-time transition discount that covers the difference on your first 3 bills. We're also giving every plan a 2x ad spend boost until December 31: your ad spend limit is doubled at no extra cost, so you have room to scale through Black Friday and the holidays.

The short version

  • If you pay monthly for Plus, Pro or Max your plan changes on your renewal date, between October 31 and November 30, 2026. We'll email you 7 days before.

  • Your price stays the same through Q4. A one-time transition discount keeps your first 3 bills on the new plan at what you pay today.

  • After that, your new plan's price applies. For most teams that's 30 to 50% more than today. Your notice email shows your exact price.

  • Every plan gets a 2x ad spend boost until December 31, at no extra cost.

  • Everything you've set up stays on: ad accounts, teammates, reports, agents and chat history.

Does this affect me?

Yes, if you pay monthly for Plus, Pro or Max. Find your section:

Your plan doesn't change in this update if:

  • You pay annually, half-yearly or quarterly. You'll move when your current term ends, under the same rules. We'll email you before then.

  • You're already on Copilot or Operator.

  • You've upgraded since July 15, 2026.

  • You've cancelled your subscription. It ends as scheduled.

  • You have a custom or negotiated plan. Our team will contact you separately.

If you're on Plus or Pro

Which plan you'll move to

If you're on

And you pay

You'll move to

Your first 3 months

After your first 3 months

Plus

Any price

Navigator

Same as today

$69/mo

Pro

Up to $149/mo

Navigator Team

Same as today

$149/mo

Navigator and Navigator Team are only for existing Plus and Pro customers. New customers can't buy them, and you won't find them on our pricing page. They also cost much less than starting fresh: our public plans start at $139 a month for a single seat.

For example, if you pay $99/mo for Pro today and your plan renews on November 14, you'll move to Navigator Team and pay $99/mo until February 14, then $149/mo.

What Navigator and Navigator Team include

Navigator

Navigator Team

Ad accounts

5 Meta + 5 Google

15 per platform, plus up to 10 more at $25 each

Seats

1

5, plus up to 3 more at $49 each

Monthly ad spend

Up to $50K

Up to $250K

AI credits

500/mo

2,000/mo

Extra credits

1,000 for $100

1,000 for $100

Live campaign changes

Not included

Included

Navigator doesn't include add-ons. If you need more ad accounts or seats, contact us at support@gomarble.ai or through the chat in GoMarble, and we'll move you to Navigator Team.

What changes on Navigator: live campaign changes

On Navigator, the agent can still read and report on your campaigns, but it can't make live changes such as pausing, launching or editing them. This applies to chat and to agents.

Navigator Team includes live campaign changes, so nothing changes there. If you're moving to Navigator and want to keep making them, you can switch to Navigator Team ($149/mo). It isn't available to buy in the app, so contact us at support@gomarble.ai or through the chat in GoMarble, and we'll move you.

If you're on Max

Which plan you'll move to

If you're on

And you pay

You'll move to

Your first 3 months

After your first 3 months

Max

$299/mo or $399/mo

Operator

$299/mo or $399/mo

$399/mo

Max

$599/mo

Scale

$599/mo

$799/mo

Operator is the new plan closest to what you pay today. If you pay $399 a month for Max, your price doesn't change.

For example, if you pay $299/mo for Max today and your plan renews on November 19, you'll move to Operator and pay $299/mo until February 19, then $399/mo.

What Operator and Scale include

Operator

Scale

Ad accounts

15 per platform, plus up to 25 more at $25 each

40 per platform, plus up to 10 more at $25 each

Seats

5, plus up to 5 more at $49 each

10, plus up to 5 more at $49 each

Monthly ad spend

Up to $500K

Up to $1.5M

AI credits

2,000/mo

4,500/mo

Extra credits

1,000 for $100

1,000 for $100

Live campaign changes

Included, with your approval

Included, with your approval

White-label reports and Slack

Included

Included

Concurrent agents

10

Unlimited

Role-based access and approval policies

Not included

Included

Your agents can still make live changes on both plans. Pausing, launching and editing campaigns works the same, in chat and in agents.

What changes on Operator

  • Operator includes 2,000 AI credits a month, half the 4,000 you have on Max. If you need more, you can buy 1,000 extra credits for $100 or move to Scale, which includes 4,500.

  • Role-based access and approval policies are part of Scale, not Operator. On Operator, everyone on your team can act on every ad account, and the agent still asks for your approval before each live change.

If you're on Pro at $199 or $299 a month, you'll also move to Operator, with the same transition discount. Operator doubles your monthly AI credits, from 1,000 to 2,000.

What you'll pay

  • Your first 3 bills on the new plan: the same amount you pay today, thanks to a one-time transition discount. Your invoice shows the new plan with the discount, so the total doesn't change.

  • From your 4th bill: your new plan's price. We'll remind you 7 days before.

Your notice email and your billing page show your exact new plan and price.

What stays the same

  • Your ad accounts, teammates, reports, agents and chat history stay exactly as they are.

  • If you already have more accounts, teammates or ad spend than your new plan includes, you keep all of it. Your usage page marks these as "Kept from your previous plan."

  • Limits only apply to what you add next. If you connect another account, invite someone new or go over your ad spend limit, GoMarble shows you the add-on or plan that covers it.

What you need to do

Nothing. Your plan changes on its own on your renewal date.

Seeing your plan and price

Once we've emailed you, a banner in GoMarble shows your move date and your new plan. Settings > Billing shows what you'll pay until your transition discount ends, and what you'll pay after.

During your first 3 months, the billing page shows what you're being charged and the date that changes.

To see every plan, go to Settings > Billing > Plans or see our pricing page.

Frequently asked questions

No. Your first 3 bills on the new plan are the same amount you pay today.

Running the most capable AI models and keeping your dashboards fast now costs us 1.5 to 2 times what it did, and the new plans reflect that. The transition discount keeps your price the same through Q4, so the change doesn't land in your busiest months.

Yes. Every plan, including the one you're moving to, gets 2x its ad spend limit until December 31, at no extra cost.

On your 4th bill on the new plan. We'll email you 7 days before.

Yes. If you upgrade or downgrade before your move date or during your first 3 months, your transition discount ends and you'll pay the new plan's price from then on. We'll show you this before you confirm.

No. Navigator still reads and reports on your campaigns. If you want the agent to keep making changes, contact us and we'll move you to Navigator Team.

No. You keep everything you have today. If you add more later, we'll show you the add-on, Scale or Enterprise plan that covers it.

Yes, you can cancel at any time from Settings > Billing.

Get help

If your new plan doesn't fit how your team works, or something on your bill looks wrong, talk to us at support@gomarble.ai or through the chat in GoMarble. We'll help you find the right setup.