Understanding Brand IQ: Active Creatives and Landing Page Insights

What is Brand IQ?

Brand IQ is a dedicated section in GoMarble AI that gives you a clear, at-a-glance view of how your active ads are performing creatively. It surfaces three core areas:

• Current creative insights – analyzed observations about your running creatives

• Active creative cards – individual cards for each ad with positive spend in the last seven days

• Captured landing pages – screenshots of the landing pages linked to your active ads

Which creatives appear in Brand IQ?

Brand IQ scopes active creatives to ads that have recorded positive spend within the last seven days. If an ad has not spent anything in that window, it will not appear on this page. This keeps the view focused on what is actually running right now.

Understanding active creative cards

Each active creative is displayed as a readable card rather than a raw data table. Here is what you will find on each card:

• Spend and performance metrics labeled with their actual denominators so you always know what a number refers to

• Expandable values for metrics that would otherwise overflow the card

• Correctly sized playable media — video creatives can be played directly inside the card

• Attribution notes that explain what evidence the insight is based on and any coverage limits

Cards are paginated, so if you have many active creatives you can page through them without the view becoming overwhelming.

Reading creative insights

The insights shown at the top of Brand IQ are generated from analysis of your active creatives. Each insight is attributed — meaning it tells you which creatives it is based on and what the scope of the analysis covers. Where analysis only covers a subset of your creatives, that limit is clearly labeled.

Working with captured landing pages

Brand IQ captures screenshots of the landing pages linked to your active ads and displays them as previews. A few things to know:

• The screenshot is a preview only — it reflects the page as it was captured, not necessarily its current live state.

• To view the current live version of a landing page, use the explicit action available on the preview to open the URL in your browser.

What has been removed

Refine and forget controls that previously appeared in Brand IQ have been removed. Any stored context from those actions is preserved internally for future use but is no longer surfaced on this page.

Frequently asked questions

Why is a creative I recently paused still showing?

If the ad recorded any positive spend within the last seven days before being paused, it may still appear. Once seven days have passed without spend, it will drop out of the active creatives view.

Why does a metric show a denominator or limit label?

GoMarble AI labels spend figures, percentages, and analysis coverage with their actual denominators so you can interpret the number accurately. For example, a percentage shown alongside its base count helps you judge whether the figure is statistically meaningful.

Can I interact with video creatives in Brand IQ?

Yes. Video creatives are rendered at the correct size inside their cards and can be played directly without leaving Brand IQ.