Meta Ads: analyze performance and creatives

Ask about Meta Ads performance at any level, see what changed in the account, and get an AI review of your creatives.

Written By GoMarble

Last updated About 17 hours ago

Ask your assistant how your Meta ads are doing: performance at any level, what changed in the account, and why a creative is or isn't working.

Works in GoMarble chat and in AI assistants connected through GoMarble MCP. New to GoMarble MCP? See GoMarble MCP - Overview and How to connect GoMarble MCP.

Before you start

Connect Meta Ads in GoMarble under Settings → Integrations. Read access is enough. See How to Connect a Meta (Facebook) Ads.
Team members only see the ad accounts an admin has granted them.

"Which ad sets had the best ROAS in the last 14 days, and which spent the most without a purchase?"
"What changed in my Meta account last week, and did performance move afterwards?"
"Review the hook and messaging of my top 5 ads by spend."

Tool	What it does	Type
`facebook_list_ad_accounts`	Lists the Meta ad accounts you can reach and whether each one is connected for read or write. Start here.	Read
`facebook_get_details_of_ad_account`	Account currency, balance and status, plus a snapshot of the top 10 ads.	Read
`facebook_get_adaccount_insights`	Performance data (spend, results, ROAS and more) at account, campaign, ad set or ad level, with breakdowns. Fetches up to 5 pages of results on its own.	Read
`facebook_get_async_adaccount_insights`	Runs a large insights request in the background. Returns results within about 30 seconds, or a report ID the assistant checks back on.	Read
`facebook_fetch_pagination_url`	Gets the next or previous page of a Meta Ads result.	Read
`facebook_get_activities_by_adaccount`	The account's change history (budget, targeting and status changes). Covers the last 7 days by default, or any date range you ask for.	Read

Tool	What it does	Type
`facebook_list_campaigns`	Campaigns in an account, filtered by status or objective.	Read
`facebook_list_adsets`	Ad sets, filtered by campaign or status.	Read
`facebook_list_ads`	Ads, filtered by campaign, ad set or status.	Read
`facebook_get_campaign_details`	A campaign's settings: objective, budget, status and dates.	Read
`facebook_get_adset_details`	An ad set's settings: targeting, budget, optimization goal and frequency caps.	Read

Tool	What it does	Type
`facebook_get_ad_creative_details`	A creative's text, links and asset setup. No AI analysis.	Read
`facebook_analyze_ad_creative_by_id_or_url`	AI review of a creative's visuals, messaging and hook, by ad ID or by image/video link. Uses AI credits. Only appears on plans that include creative analysis.	Read

Tool	What it does	Type
`facebook_list_custom_audiences`	Custom, lookalike and saved audiences.	Read
`facebook_list_pixels`	The Meta Pixels on an ad account.	Read
`facebook_list_product_catalogs`	Product catalogs you can use for catalog ads.	Read
`facebook_list_product_sets`	Product sets inside a catalog.	Read
`facebook_search_targeting`	Finds interest, behavior and demographic targeting options and their IDs.	Read

Reach and frequency can't be added up across days or ad sets. Ask for them over the whole period instead.
Large requests run in the background. If a report isn't ready straight away, the assistant checks back for it.
AI creative review uses AI credits and needs a plan that includes creative analysis. See How AI Usage Limits Work in GoMarble AI.
Money values are in the ad account's own currency.
To launch or change Meta ads, see Meta Ads: create, edit and copy ads.