Explore Agent Mode Capabilities

See every action Agent Mode can take — live in your ad accounts

Written By GoMarble

Last updated 12 days ago

Agent Mode doesn’t just analyze your campaigns — it executes.

From strategic budget shifts to granular creative edits, Agent Mode can directly implement changes across your Google Ads and Meta Ads accounts.

Google Ads Capabilities

Campaign-Level

Agent Mode can:

  • Pause or enable campaigns

  • Rename campaigns

  • Change campaign budgets

  • Update bidding strategies (including ROAS / CPA targets)

  • Modify optimization goals

  • Edit start and end dates

  • Adjust networks (Search, YouTube, Display, remarketing)

  • Change ad rotation settings

  • Update conversion goals

  • Modify location and language targeting

  • Set content exclusions

  • Adjust placements targeting

  • Edit frequency caps

  • Enable or pause asset groups

Ad Group-Level

Agent Mode can:

  • Pause or enable ad groups

  • Rename ad groups

  • Add or remove keywords

  • Change keyword match types

  • Add negative keywords

  • Update max CPC or CPV bids

  • Edit product structure (Item ID, Category, Brand, Custom Labels)

  • Exclude product sets

  • Adjust targeting:

    • Keywords

    • Audiences

    • Topics

    • Placements

    • Custom segments

Ad-Level

Agent Mode can:

  • Pause or enable individual ads or videos

  • Edit headlines (including long headlines)

  • Edit descriptions and description lines

  • Add or remove headlines, descriptions, or videos

  • Change final URLs

  • Update UTMs

  • Modify call-to-action (CTA)

Meta Ads Capabilities

Campaign-Level

Agent Mode can:

  • Rename campaigns using naming templates

  • Pause or enable campaigns

  • Change campaign budgets

  • Update bid strategy

  • Set or edit spend limits

Ad Set-Level

Agent Mode can:

  • Rename ad sets using templates

  • Change budget (for ABO campaigns)

  • Pause or enable ad sets

  • Modify targeting

  • Add or remove geographic targeting

  • Adjust campaign schedule

Ad-Level

Agent Mode can:

  • Pause or enable individual ads

  • Rename ads using templates

  • Change CTA button

  • Edit destination URL

  • Update UTMs

  • Modify deep links

  • Change dynamic URL parameters

Execution, Not Just Recommendations

Most tools tell you what to change.

Agent Mode makes the change — across Google and Meta — directly inside GoMarble.