GoMarble Capabilities

GoMarble AI Assistant — Capabilities Overview

GoMarble AI Assistant is a full-stack marketing intelligence layer that connects to your ad platforms, analytics tools, and ecommerce data to deliver analysis, actionable recommendations, and direct campaign execution — all from a single conversational interface.

Supported Platforms

GoMarble connects to the following platforms:

• Meta Ads (Facebook & Instagram)

• Google Ads

• Google Analytics 4 (GA4)

• Google Search Console

• TikTok Ads

• Shopify

• Klaviyo

• Instagram

• Google Sheets

• Ads Library (Competitor Intelligence)

• LinkedIn Ads

• Bing Ads

• Snowflake

What GoMarble Can Do

1. Performance Analysis

Analyze marketing performance at any level of granularity — account, campaign, ad set, ad, keyword, or product — across all connected platforms.

• Spend, ROAS, CPM, CPC, CTR, CPA, impressions, clicks, and conversions

• Period-over-period comparisons (week-over-week, month-over-month, custom ranges)

• Budget pacing and efficiency tracking

• Cross-platform performance comparison in a single view

• Funnel analysis from impression through to conversion

2. Creative Analysis

Deep-dive into what makes an ad work — or not.

• Hook rate and thumbstop rate analysis for video creatives

• Emotional trigger identification across top-performing ads

• Creative fatigue detection (frequency vs. CTR/ROAS trend)

• Image vs. video performance comparison

• Winning creative pattern recognition across campaigns

• Ad copy and messaging analysis

3. Audience & Targeting Insights

Understand who your ads are reaching and where they perform best.

• Breakdowns by age, gender, device, placement, and geography

• Platform-level placement performance (Feed, Reels, Stories, Search, Display, etc.)

• Audience overlap identification

• New vs. returning customer segmentation

4. Keyword & Search Analysis (Google Ads)

• Search term analysis and query intent classification

• CPC inflation diagnosis and budget pressure detection

• Keyword performance by match type

• Negative keyword opportunity identification

• Search impression share and rank analysis

5. Shopping & Product Performance (Google Ads + Shopify)

• Product-level ROAS, clicks, and conversion analysis

• Shopping feed health assessment

• Top and bottom performing product identification

• Inventory and fulfillment tracking (Shopify)

• Average order value and repeat purchase rate

6. Performance Max Analysis (Google Ads)

• Asset group performance evaluation

• Asset label analysis (Best, Good, Low)

• PMax vs. Search campaign comparison

• Device and location threshold analysis

• Scaling and pause trigger identification

7. Email & SMS Performance (Klaviyo)

• Flow and campaign-level open rates, click rates, and revenue attribution

• List and segment health monitoring

• Subscriber growth trends

• Drop-off analysis within automated flows

8. Organic & SEO Analysis (Google Search Console + GA4)

• Organic impressions, clicks, CTR, and average position

• Top queries and landing pages by traffic volume

• Opportunity scoring — high-impression, low-CTR queries ready for optimization

• Session, user, and engagement metrics from GA4

• Traffic source attribution (organic, paid, direct, referral, social)

9. Competitor Intelligence (Ads Library)

• Discover and analyze competitor ads by brand or keyword

• Identify ad formats in use (video, image, carousel)

• Track how long competitor ads have been running

• Surface evergreen and breakout winning creatives in any category

10. Report Generation

GoMarble can build fully visual, shareable HTML reports — automatically — based on any analysis it performs.

Reports can include:

• KPI metric grids with period-over-period comparisons

• Line, bar, pie, doughnut, area, radar, and bubble charts

• Detailed data tables

• Creative performance cards with thumbnails, metrics, and written analysis

• Side-by-side creative comparison grids

• Competitor ad galleries

• Strategic narrative and written insights

Reports can span a single platform or combine data from multiple platforms into one unified document.

11. Recommendations

GoMarble provides data-backed optimization recommendations including:

• Budget reallocation across campaigns and platforms

• Bid strategy adjustments

• Audience refinement suggestions

• Creative refresh recommendations based on fatigue signals

• Keyword expansion and negation opportunities

• Campaign structure improvements

12. Campaign Execution (Agent Mode)

With Agent Mode enabled, GoMarble can directly make changes to ad accounts — no need to log into the platform manually.

Meta Ads

• Pause, enable, or archive campaigns, ad sets, and ads

• Update campaign and ad set budgets

• Change ad destination URLs, CTAs, UTM parameters, and tracking specs

• Clone campaigns, ad sets, ads, and creatives

• Create new campaigns, ad sets, and ads with creatives from scratch

Google Ads

• Pause or enable campaigns, ad groups, and ads

• Update campaign budgets and ad group bids

• Change bidding strategies (Target CPA, Target ROAS, Maximize Conversions, etc.)

• Add, pause, remove, or change the match type of keywords

• Update RSA headlines and descriptions

• Update Performance Max text assets and YouTube video IDs

13. Scheduled Reporting

GoMarble can run recurring reports or analysis prompts on a schedule — daily, weekly, or monthly — and deliver results automatically without any manual trigger.

How It Works

GoMarble operates as a conversational AI assistant. You describe what you want in plain language — it fetches the data, runs the analysis, builds the report, and executes the changes. No dashboards to navigate, no exports to download, no manual number-crunching.

All insights are sourced exclusively from live platform data. No estimates, no benchmarks, no guesses.