TikTok Ads: create and edit ads (beta)

In the TikTok tools beta, launch, edit and copy TikTok campaigns and manage Smart+, Smart Creative, split tests and Reach & Frequency.

Written By GoMarble

Last updated About 17 hours ago

In the TikTok tools beta, your assistant can launch campaigns, edit and copy them, and manage Smart+, Smart Creative, split tests and Reach & Frequency. Every change except asset uploads is shown to you first.

Works in GoMarble chat and in AI assistants connected through GoMarble MCP. New to GoMarble MCP? See GoMarble MCP - Overview and How to connect GoMarble MCP.

Before you start

Your account must be in the TikTok tools beta. Contact GoMarble support to join.
Connect TikTok Ads with write access in Settings → Integrations. If an advertiser account is set to read-only in GoMarble, it can't be changed.
Right now TikTok changes work in GoMarble chat only. External AI assistants can read TikTok data but can't be given TikTok write access yet.

Things you can ask

"Copy my best TikTok campaign and set the new budget to $200 a day."
"Launch a campaign with one ad group and these two videos."
"Start a split test between these two ad groups for two weeks."

Read tools only look at data. Change (asks first) tools show you exactly what will change and apply it only after you confirm. Change (runs right away) tools act without a separate confirm step, and the assistant only uses them when you ask.

Launch, edit and copy

Tool	What it does	Type
`tiktok_propose_create_campaign_structure`	Launches a campaign, ad group and ads in one step.	Change (asks first) · Beta
`tiktok_propose_update_campaigns`	Edits one or more campaigns.	Change (asks first) · Beta
`tiktok_propose_update_adgroups`	Edits one or more ad groups.	Change (asks first) · Beta
`tiktok_propose_update_ads`	Edits one or more ads.	Change (asks first) · Beta
`tiktok_propose_copy_campaign`	Copies a campaign with its ad groups and ads. The copy is created paused unless you ask for it to be on.	Change (asks first) · Beta
`tiktok_upload_asset`	Uploads a video or image to the account's asset library from a link or an existing file, ready for new ads.	Change (runs right away) · Beta

Smart+, Smart Creative and split tests

Tool	What it does	Type
`tiktok_propose_manage_smart_plus`	Creates or edits Smart+ campaigns, ad groups and ads, including status and budget, or copies a Smart+ campaign.	Change (asks first) · Beta
`tiktok_propose_manage_smart_creative`	Creates Smart Creative ads, updates their materials, or turns individual materials on or off.	Change (asks first) · Beta
`tiktok_propose_manage_split_test`	Creates, reschedules or ends a split test between two existing ad groups or campaigns.	Change (asks first) · Beta

Ad reviews, offline events and Reach & Frequency

Tool	What it does	Type
`tiktok_propose_manage_review_and_events`	Appeals a rejected ad, or creates or edits an offline event set.	Change (asks first) · Beta
`tiktok_propose_manage_reach_frequency`	Creates, edits or cancels a Reach & Frequency order. Your account must be approved by TikTok for Reach & Frequency.	Change (asks first) · Beta

Helpers the assistant uses while building

Tool	What it does	Type
`tiktok_get_identities`	The TikTok identities you can run ads as. Needed before creating most ads.	Read · Beta
`tiktok_get_music`	Music you can use in carousel ads.	Read · Beta
`tiktok_list_pixels`	Pixels and their events, or offline event sets.	Read · Beta
`tiktok_search_targeting`	Finds location targeting: countries, regions, cities, DMAs and postcodes.	Read · Beta
`tiktok_search_interests`	Finds interest and behavior targeting IDs.	Read · Beta
`tiktok_list_audiences`	Custom or saved audiences.	Read · Beta

Good to know

Copied campaigns start paused unless you ask for them to be on.
Reach & Frequency needs an account approved by TikTok.
Budgets are in the ad account's own currency.