TikTok Ads: analyze performance

Ask how your TikTok campaigns perform, who they reach, which ads were rejected, and how each creative is doing.

Written By GoMarble

Last updated About 16 hours ago

Ask how your TikTok campaigns are doing, who they reach, and what's happening with ad reviews and creatives.

Works in GoMarble chat and in AI assistants connected through GoMarble MCP. New to GoMarble MCP? See GoMarble MCP - Overview and How to connect GoMarble MCP.

Before you start

  • Connect TikTok Ads in Settings → Integrations. See How to connect a TikTok account.

  • Tools marked Beta only work for accounts in the TikTok tools beta. Contact GoMarble support to join.

Things you can ask

  • "How did my TikTok campaigns do last week, broken down by age and gender?"

  • "Which of my TikTok ads were rejected, and why?"

  • "Show spend and ROAS for each video creative over the last 30 days."

Accounts and reporting

Tool

What it does

Type

tiktok_list_ad_accounts

TikTok ad accounts you can reach, with recent spend. Start here.

Read

tiktok_get_account_details

Currency, time zone, balance and status.

Read

tiktok_get_basic_report_enhanced

Performance metrics such as impressions, clicks, spend and ROAS. Daily breakdowns cover up to 30 days; other breakdowns up to 365 days.

Read

tiktok_get_audience_report

Performance by age, gender and location.

Read

tiktok_get_async_report

Runs large or long date-range reports in the background.

Read · Beta

tiktok_get_creative_report

Performance for each video, image or instant page.

Read · Beta

tiktok_fetch_pagination

Collects every page of a TikTok list result.

Read

tiktok_get_change_log

Change history for campaigns, ad groups and ads.

Read · Beta

tiktok_list_business_centers

The Business Centers you can reach.

Read · Beta

tiktok_get_account_finance

Balances and budgets for accounts under a Business Center, or one account's active ad group quota.

Read · Beta

Campaigns, ad groups and ads

Tool

What it does

Type

tiktok_get_campaigns

Campaigns with budget, objective and status.

Read

tiktok_get_adgroups

Ad groups with targeting and optimization settings.

Read

tiktok_get_ads

Ads with creative and tracking settings.

Read

tiktok_get_ad_creative_url

Direct links to an ad's video or image.

Read

tiktok_get_ad_review_info

Review status and rejection reasons for up to 100 ads.

Read · Beta

tiktok_get_smart_creative

The images and videos Smart Creative is combining for an ad group.

Read · Beta

tiktok_get_smart_plus

Smart+ campaigns, ad groups and ads.

Read · Beta

tiktok_get_split_test

Split test (A/B test) results and the winning version.

Read · Beta

tiktok_get_automated_rules

Automated rules set up in TikTok Ads Manager, and their results.

Read · Beta

tiktok_get_reach_frequency

Reach & Frequency estimates, contracts and delivery time zones.

Read · Beta

Audiences, pixels and catalogs

Tool

What it does

Type

tiktok_list_pixels

Pixels and their events, or offline event sets.

Read · Beta

tiktok_list_custom_conversions

Custom conversions for a pixel or app.

Read · Beta

tiktok_get_offline_event_sets

Offline event sets.

Read · Beta

tiktok_list_audiences

Custom or saved audiences.

Read · Beta

tiktok_search_targeting

Finds location targeting: countries, regions, cities, DMAs and postcodes.

Read · Beta

tiktok_search_interests

Finds interest and behavior targeting IDs.

Read · Beta

tiktok_list_catalogs

Catalogs, product sets, products or TikTok Shop stores.

Read · Beta

tiktok_get_identities

The TikTok identities you can run ads as. Needed before creating most ads.

Read · Beta

tiktok_get_music

Music you can use in carousel ads.

Read · Beta

Good to know