Google Ads: analyze performance and keywords

Ask anything about your Google Ads accounts, research keywords, and see what changed and how performance moved afterwards.

Written By GoMarble

Last updated About 16 hours ago

Ask anything about your Google Ads accounts. The assistant writes the query, runs it and explains the answer. It can also research keywords and look at what changed.

Works in GoMarble chat and in AI assistants connected through GoMarble MCP. New to GoMarble MCP? See GoMarble MCP - Overview and How to connect GoMarble MCP.

Before you start

Connect Google Ads in Settings → Integrations. Read access is enough. See How to Connect a Google Ads.
Accounts under a manager (MCC) account are included.

Things you can ask

"Which search terms spent over $50 with no conversions last month?"
"Compare this month's CPA by campaign with last month's."
"Find keyword ideas for 'vegan protein powder' in the US, with search volume and bids."

Accounts and reporting

Tool	What it does	Type
`google_ads_list_accounts`	Google Ads accounts you can reach, including accounts under a manager account. Start here.	Read
`google_ads_run_gaql`	Runs any Google Ads Query Language (GAQL) query: campaigns, keywords, search terms, ads, conversions and more. The main Google Ads reporting tool.	Read
`google_ads_get_currency`	The account's currency. The assistant checks it before any budget or bid change.	Read
`google_ads_get_change_logs`	Recent account changes and how performance moved afterwards, up to 30 days back.	Read

Keyword research

Tool	What it does	Type
`google_ads_keyword_discover`	Keyword ideas from seed keywords or a web page, with search volume, competition and bid ranges.	Read
`google_ads_keyword_metrics`	Historical metrics and forecasts for a list of keywords.	Read

Good to know

Money values come back in the account's own currency.
Change history goes back up to 30 days.
To launch or change campaigns, see Google Ads: create and edit campaigns.