Website analytics: GA4 and Search Console

Understand site traffic and search performance: where visitors come from, what they do, which queries bring them, and what's blocking indexing.

Written By GoMarble

Last updated About 16 hours ago

Understand your site traffic and search performance: where visitors come from, what they do, which queries bring them, and what's keeping pages out of Google's index.

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Before you start

Connect Google Analytics 4 and Google Search Console in Settings → Integrations. See How to Connect a Google Analytics 4 (GA4) Account.
These tools are read-only.

Things you can ask

"Top landing pages by sessions and conversions last month."
"Which search queries lost the most clicks this month compared with last month?"
"Check these 50 URLs for indexing problems."

Google Analytics 4

Tool	What it does	Type
`google_analytics_list_properties`	Your GA4 accounts and properties. Start here.	Read
`google_analytics_run_report`	A custom report with any mix of metrics and dimensions. The most flexible GA4 tool.	Read
`google_analytics_get_page_views`	Page views by page path.	Read
`google_analytics_get_active_users`	Active and new users by day.	Read
`google_analytics_get_events`	Event counts by event name.	Read
`google_analytics_get_user_behavior`	Engagement: session duration and bounce rate.	Read
`google_analytics_get_traffic_sources`	Traffic by source and medium.	Read
`google_analytics_get_device_metrics`	Device and browser breakdown.	Read

Google Search Console

Tool	What it does	Type
`gsc_list_properties`	The Search Console sites you can reach. Start here.	Read
`gsc_get_site_details`	Verification details and status for a site.	Read
`gsc_get_performance_overview`	A summary of clicks, impressions and trends, with top queries and pages.	Read
`gsc_get_search_analytics`	Clicks, impressions, CTR and average position by query, page, country or device. Up to 25,000 rows per request.	Read
`gsc_get_advanced_search_analytics`	The same data with extra filters for device, country and search appearance.	Read
`gsc_get_search_by_page_query`	The search queries that bring traffic to one page.	Read
`gsc_compare_search_periods`	Compares two date ranges, for example this week against last week.	Read
`gsc_get_sitemaps`	The sitemaps submitted for a site.	Read
`gsc_get_sitemap_details`	One sitemap's errors and warnings.	Read
`gsc_list_sitemaps_enhanced`	Sitemaps with an error analysis and a suggested fix list.	Read
`gsc_inspect_url`	Index status, mobile usability and rich results for one URL.	Read
`gsc_inspect_url_enhanced`	A more detailed inspection of one URL, including AMP status.	Read
`gsc_batch_url_inspection`	Inspects up to 100 URLs at once.	Read
`gsc_check_indexing_issues`	Checks up to 100 URLs for indexing problems and groups them by issue.	Read

Good to know

There's no separate GA4 funnel tool. Funnel questions are answered with custom GA4 reports.
Search Console returns up to 25,000 rows per request, and URL checks handle up to 100 URLs at a time.