Paid Plan Limits

Quick summary

• Usage = AI tokens consumed to read your data and generate analyses.

• Limits are daily. Your plan limit refreshes each day so you can keep working continuously.

• Pro: about 10-12 typical queries/day.

• Max: about 50-60 typical queries/day.

• Custom: tailored daily limits for agencies and heavy workflows.

A typical query = typical 7–30 day analysis with daily/weekly granularity, one breakdown, and narrative insights across 1–2 data sources.

How usage is calculated

GoMarble consumes AI tokens for three steps:

1. Fetch & parse data from your connected sources (e.g., Meta, Google, Shopify).

2. Watch Video and Image Ads for ads analysis and creative insights

3. Data Analysis on fetched data to find patterns and insights

4. Generate output (tables/charts/insights) in a report or chat.

What increases usage

• Longer time ranges (e.g., 12 months vs. 30 days)

• Finer granularity (daily > weekly > monthly)

• More breakdowns (campaign, ad set, ad/creative, audience, product, etc.)

• Multiple sources combined in one analysis

• Richer outputs (RCA sections, detailed tables, multi‑step agent reasoning)

Analogy: like exporting from Ads Manager—the more rows/columns you request, the heavier the job.

Daily limits (how they work)

• Your plan includes a daily token allowance sized for smooth, day‑to‑day work.

• When you hit the daily cap, further analyses will pause until the allowance refreshes the next day.

• Unused daily capacity does not roll over to future days.

Best practices to minimize usage

• Right‑size your window: choose the time range that answers the question.

• Be selective with breakdowns: pull only the dimensions needed for today’s decision.

• Edit inline: tweak charts/text inside the report instead of re‑running full analyses.

• Batch changes: group edits in one pass rather than many small regenerations.

• Save & remix: duplicate a strong report and adjust filters/range instead of starting from scratch.

FAQs